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: Management of the Fuzzy Front End of Innovation

ISBN : #3319010557 | Date : 2013-10-08

Description :

PDF-b6fab | This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technologic… Management of the Fuzzy Front End of Innovation


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Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience PDF




by Roberto Álvarez del Blanco : Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

ISBN : #023025263X | Date : 2010-10-27

Description :

PDF-75888 | The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand…. Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience


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Technologies Services International Workshop Selected PDF 9a4d997ed

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Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science) PDF




: Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540250492 | Date : 2005-04-19

Description :

PDF-a2cf2 | The 2004 VLDB workshop on Technologies on E-Services (VLDB-TES 2004) was the ?fth workshop in a series of annual workshops endorsed by the VLDB Conference.Itservedasaforumfortheexchangeofideas,resultsandexperiences in the area of e-services and e-business. VLDB-TES 2004 took place in Toronto, Canada. It featured the presen- tion of 12 regular papers, focused on major aspects of e-business solution… Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science)


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Exploring Web Marketing Project Management PDF Ced336ce2

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Exploring Web Marketing and Project Management PDF




by Donald Emerick : Exploring Web Marketing and Project Management

ISBN : #0130163961 | Date : 2000-01-24

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PDF-552d6 | Provides the skills to turn your creative vision into a marketing strategy and find the technology to support it using the Internet. Softcover…. Exploring Web Marketing and Project Management


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Poor Richards Branding Yourself Online PDF 3527749cd

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by Bob Baker : Poor Richard’s Branding Yourself Online

ISBN : #1930082142 | Date : 2001-01

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PDF-7cbf2 | When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don’t connect with logos, theme songs, or mission statements. They connect with people. And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety. That… Poor Richard’s Branding Yourself Online


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Third Generation R & D: Managing the Link to Corporate Strategy PDF




by Philip A. Roussel : Third Generation R & D: Managing the Link to Corporate Strategy

ISBN : #0875842526 | Date : 1991-04-01

Description :

PDF-ed41f | Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive “strategy of hope” approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two dec… Third Generation R & D: Managing the Link to Corporate Strategy


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Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science) PDF




: Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science)

ISBN : #3540405224 | Date : 2003-08-13

Description :

PDF-3c34e | The refereed proceedings of the International Conference on Web Engineering, ICWE 2003, held in Oviedo, Spain in July 2003. The 25 revised full papers and 73 short papers presented together with 2 invited papers were carefully reviewed and selected from 190 submissions. The papers are organized in topical sections on agents on the Web, e-commerce, e-learning, human-computer interaction, languages… Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science)


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Marketing Strategy Based Principles Analytics PDF 2143cb261

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Marketing Strategy: Based on First Principles and Data Analytics PDF




by Robert Palmatier : Marketing Strategy: Based on First Principles and Data Analytics

ISBN : #1137526238 | Date : 2017-03-17

Description :

PDF-c2733 | Marketing strategy is the pursuit of solutions to four fundamental marketing problems: 1) all customers differ, 2) all customers change, 3) all competitors react, and 4) all resources are limited.Structured around these four First Principles of Marketing Strategy, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured f… Marketing Strategy: Based on First Principles and Data Analytics


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Internet Retailing Ruiliang Yan PDF B7879e5a0

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Internet Retailing PDF




by Ruiliang Yan : Internet Retailing

ISBN : #3836414872 | Date : 2007-05-29

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PDF-ffc2f | Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What… Internet Retailing


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Internet Retailing by by Ruiliang Yan

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Value Based Marketing Strategy Santiago Lopez PDF 0fd0b11a3

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by Santiago Lopez : Value-based Marketing Strategy

ISBN : #1622730208 | Date : 2014-12-15

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PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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Value-based Marketing Strategy by by Santiago Lopez

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Global Marketing Strategy McGraw Hill PDF C872f8d1e

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Global Marketing Strategy (McGraw-Hill Series in Marketing) PDF




by Susan P. Douglas : Global Marketing Strategy (McGraw-Hill Series in Marketing)

ISBN : #0070134472 | Date : 1994-12-01

Description :

PDF-fa773 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy (McGraw-Hill Series in Marketing)


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Global Marketing Strategy (McGraw-Hill Series in Marketing) by by Susan P. Douglas

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Erfolgsauswirkungen Vertriebsstruktur Mehrkanalkontext Schriftenreihe Marktorientierte PDF 889b81d20

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by Stephan Mühlhäuser : Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)

ISBN : #3658149760 | Date : 2016-08-12

Description :

PDF-98075 | Stephan Mühlhäuser zeigt auf, dass die Gestaltung der Vertriebsstruktur die Grundlage für den Vertriebserfolg darstellt. Anhand zweier branchenübergreifender Studien werden die Erfolgsauswirkungen verschiedener Ausprägungen der Vertriebsstruktur für Hersteller und Vertriebspartnern empirisch untersucht. Dabei geht der Autor detailliert auf die Besonderheiten von Mehrkanal-Vertriebssystemen e… Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)


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Hidden Plain Sight Extraordinary Tomorrows PDF 07c6f0a9d

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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers PDF




by Jan Chipchase : Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers

ISBN : #0062125699 | Date : 2013-04-16

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PDF-bc986 | Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Fu… Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers


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Entrepreneurial Marketing SMEs Luca Cacciolatti PDF A9d56472b

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Entrepreneurial Marketing for SMEs PDF




by Luca Cacciolatti : Entrepreneurial Marketing for SMEs

ISBN : #1137532564 | Date : 2015-12-06

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PDF-0cb5f | Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge…. Entrepreneurial Marketing for SMEs


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Entrepreneurial Marketing for SMEs by by Luca Cacciolatti

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Multi Franchise Konzepte Automobileinzelhandel Entwicklungen Absatzkanalpolitik Automobilhersteller PDF 6a5d20360

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Multi-Franchise-Konzepte im Automobileinzelhandel: Entwicklungen und Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller (Forum Marketing) (German Edition) PDF




by Mike Hoffmeister : Multi-Franchise-Konzepte im Automobileinzelhandel: Entwicklungen und Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller (Forum Marketing) (German Edition)

ISBN : #3824466953 | Date : 2012-07-14

Description :

PDF-a2356 | Ausgehend von den primär marken- bzw. herstellerexklusiven Vertriebsorganisationen analysiert der Autor die Entwicklung von Multi-Franchise-Konzepten im Automobileinzelhandel und deren Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller…. Multi-Franchise-Konzepte im Automobileinzelhandel: Entwicklungen und Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller (Forum Marketing) (German Edition)


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