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Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science) PDF




: Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science)

ISBN : #3540009884 | Date : 2003-07-29

Description :

PDF-a557f | This special issue is the result of the workshop Deception, Fraud and Trust in Agent Societies, held in Bologna on July 15, 2002 as part of the Autonomous Agents and Multi-Agent Systems 2002 Conference (AAMAS2002), organized by Rino Falcone, Suzanne Barber, Larry Korba, and Munindar Singh. The workshop included a special track on “Privacy and Protection with Multi-Agent… Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science)


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Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science) by

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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges PDF




by R. Boire : Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

ISBN : #1137406178 | Date : 2014-10-30

Description :

PDF-207c8 | Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes…. Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges


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[Pub.03rtr] Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges PDF | by R. Boire


Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges by by R. Boire

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New Strategic Brand Management Sustaining PDF 0b58a349e

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by Jean-Noël Kapferer : The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

ISBN : #0749465158 | Date : 2012-02-15

Description :

PDF-86ed4 | Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the bo… The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)


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Consumer Behavior Marketing Perspectives Marketing PDF 7a347adc1

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Consumer Behavior: Marketing Strategy Perspectives (The Irwin series in marketing) PDF




by J. Paul Peter : Consumer Behavior: Marketing Strategy Perspectives (The Irwin series in marketing)

ISBN : #0256031770 | Date : 1986-12

Description :

PDF-f4fa2 | … Consumer Behavior: Marketing Strategy Perspectives (The Irwin series in marketing)


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[Pub.98JLo] Consumer Behavior: Marketing Strategy Perspectives (The Irwin series in marketing) PDF | by J. Paul Peter


Consumer Behavior: Marketing Strategy Perspectives (The Irwin series in marketing) by by J. Paul Peter

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F Commerce Handbook Paul Marsden PDF 8e7800010

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F-Commerce Handbook PDF




by Paul Marsden : F-Commerce Handbook

ISBN : #007180613X | Date : 2012-06-01

Description :

PDF-c303c | The 10 Secrets to Selling on the World’s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as … F-Commerce Handbook


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F-Commerce Handbook by by Paul Marsden

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Internet Marketing Strategy Implementation Practice PDF 0a87a43a2

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Internet Marketing: Strategy, Implementation and Practice PDF




by Dave Chaffey : Internet Marketing: Strategy, Implementation and Practice

ISBN : #0273643096 | Date : 2000-08

Description :

PDF-c619a | Internet Marketing is a comprehensive guide to how organisations can use the internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the internet for marketing.The book is intended to support readers who are, or will be involved with using the internet in dif… Internet Marketing: Strategy, Implementation and Practice


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Internet Marketing: Strategy, Implementation and Practice by by Dave Chaffey

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MeinungsfBChrer InterdisziplinA4ren Forschung Bestandsaufnahme Kritische PDF 64d2a5772

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Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF




by Matthias Dressler : Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)

ISBN : #3834914762 | Date : 2009-01-15

Description :

PDF-68554 | Matthias Dressler und Gina Telle erläutern bestehende Theorien und Modelle über Meinungsführerschaft, die Entwicklung der Forschung zu dieser Thematik und ihre Wirkung auf vorhandene Kommunikationsmodelle. Sie analysieren Funktionen, Motive und Wirkungen der Meinungsführerschaft und stellen Methoden zur Identifizierung von Meinungsführern und Meinungsführer im Diffusionsprozess vor…. Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)


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Does Work Principles Delivering Marketing PDF 26a4bfcce

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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF




by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

Description :

PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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[Pub.54cCw] Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF | by Shane Atchison


Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) by by Shane Atchison

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Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173820 | Date : 2015-05-20

Description :

PDF-e96cf | ​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, market… Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Identity Based Management Fundamentals Strategy Implementation Controlling Christoph Burmann PDF F38e5d11f

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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling PDF




by Christoph Burmann : Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

ISBN : #3658135603 | Date : 2017-04-25

Description :

PDF-df2d5 | This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to ma… Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling


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