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by A. Young : Brand Media Strategy: Integrated Communications Planning in the Digital Era

ISBN : #1349949752 | Date : 2016-08-23

Description :

PDF-aab2e | Today’s sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today’s most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results…. Brand Media Strategy: Integrated Communications Planning in the Digital Era


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[Pub.65QzD] Brand Media Strategy: Integrated Communications Planning in the Digital Era PDF | by A. Young


Brand Media Strategy: Integrated Communications Planning in the Digital Era by by A. Young

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Market Strategies Foreign Telecom Companies PDF B6385b021

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Market Entry Strategies of Foreign Telecom Companies in India PDF




by Kiruba J. B. Levi : Market Entry Strategies of Foreign Telecom Companies in India

ISBN : #383500607X | Date : 2007-01-25

Description :

PDF-cadf1 | India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully. Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors…. Market Entry Strategies of Foreign Telecom Companies in India


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[Pub.09tNz] Market Entry Strategies of Foreign Telecom Companies in India PDF | by Kiruba J. B. Levi


Market Entry Strategies of Foreign Telecom Companies in India by by Kiruba J. B. Levi

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Erlebnishandel Automobilvertrieb Machbarkeitsstudie Nutzungskonzeption Autothemencenter PDF Dd751142b

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Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition) PDF




by Sven Zöller : Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition)

ISBN : #3835003887 | Date : 2006-07-26

Description :

PDF-35bcb | Anhand einer primären und sekundären Marktanalyse zeigt Sven Zöller nachfragewirksame Nutzungsmöglichkeiten in Form von Angebotsflächen für das Autothemencenter auf. Dabei bezieht er nicht nur Bedürfnisse rund um das Auto ein, sondern auch automobilnahe und automobilfremde Angebote des Einzelhandels sowie erlebnisorientierte Bereiche wie Entertainment und Gastronomie. … Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition)


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[Pub.10Rla] Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition) PDF | by Sven Zöller


Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition) by by Sven Zöller

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Media Marketingstrategien Digitalen Zeiten Branchen Experten PDF 1451e975a

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Media- und Marketingstrategien in digitalen Zeiten: Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis (German Edition) PDF




: Media- und Marketingstrategien in digitalen Zeiten: Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis (German Edition)

ISBN : #3658003669 | Date : 2012-10-20

Description :

PDF-ad4ec | Durch den technischen Fortschritt und eine sich verändernde Mediennutzung haben sich viele neue Kanäle entwickelt. Dies hat das Marktgefüge gravierend verändert. Werbungtreibende Unternehmen, Agenturen, Marktforscher, Medien und auch die Wissenschaft werden vor große strategische Herausforderungen gestellt. Werbekunden überdenken zunehmend ihre Marketingstrategien, Mediaagenturen managen imm… Media- und Marketingstrategien in digitalen Zeiten: Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis (German Edition)


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Unleashing Killer App Strategies Dominance PDF 3cff153c7

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Unleashing the Killer App: Digital Strategies for Market Dominance PDF




by Larry Downes : Unleashing the Killer App: Digital Strategies for Market Dominance

ISBN : #1578512611 | Date : 2000-03

Description :

PDF-72987 | Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps…. Unleashing the Killer App: Digital Strategies for Market Dominance


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Unleashing the Killer App: Digital Strategies for Market Dominance by by Larry Downes

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Business Strategies Competitiveness Times Crisis PDF 95d7b7802

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Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs PDF




by Laura Gavinelli : Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs

ISBN : #1137578092 | Date : 2016-11-15

Description :

PDF-6f908 | This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they fa… Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs


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Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs by by Laura Gavinelli

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1980s Challenges Proceedings Conference Developments PDF 7cec1a2ab

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The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319386751 | Date : 2016-12-16

Description :

PDF-378e7 | ​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i… The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Africans Investing Africa Understanding Business PDF 46f7f738c

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Africans Investing in Africa: Understanding Business and Trade, Sector by Sector PDF




: Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

ISBN : #1137542780 | Date : 2015-05-21

Description :

PDF-e3aa9 | Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans invest across Africa; to identify the economic, political and social experiences that hinder or stimulate investment; and to highlight examples of pan-African investors…. Africans Investing in Africa: Understanding Business and Trade, Sector by Sector


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Globalization Culture Branding Leverage Cultural PDF 3f78876b4

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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization PDF




by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

Description :

PDF-e0d14 | Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers…. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization


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[Pub.67AZG] Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization PDF | by C. Torelli


Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by by C. Torelli

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Testing Most Powerful Clicks Customers PDF E03d2b2e9

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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers PDF




by Dan Siroker : A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

ISBN : #1118792416 | Date : 2015-07-27

Description :

PDF-5a551 | How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it’s likely that 98% of visitors to your website won’t end up converting into customers. What’s the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to l… A / B Testing: The Most Powerful Way to Turn Clicks Into Customers


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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers by by Dan Siroker

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Wallet Allocation Rule Winning Battle PDF 59b22e41e

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The Wallet Allocation Rule: Winning the Battle for Share PDF




by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

ISBN : #111903731X | Date : 2015-02-02

Description :

PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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[Pub.19yWB] The Wallet Allocation Rule: Winning the Battle for Share PDF | by Timothy L. Keiningham


The Wallet Allocation Rule: Winning the Battle for Share by by Timothy L. Keiningham

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Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) PDF




by Gordon R. Foxall : Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research)

ISBN : #0704413760 | Date : 1993-11

Description :

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[Pub.30dIY] Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) PDF | by Gordon R. Foxall


Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) by by Gordon R. Foxall

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ISBN : #0072961902 | Date : 2005-02-24

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ISBN : #340999114X | Date : 1991-01-01

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